This was a summer campaign. With these materials, we started to set the BAU campaign look & feel for Shopee MX. With a young audience, we had the challenge to create fresh and dynamic designs to connect with our audience.

A 3D summer with complementary elements, platforms, and using visual planes on the key visuals was the perfect combination for these materials.

As a result, these in-app banners had the best CTR of the month.