As a strong seasonality, Valentine’s Day required a special campaign. The Key Visual represents how you feel when you’re in love, suddenly everything turns pink, and you’re flying above the clouds. And of course, Shopee is here to spread the love with your significant other!

For this project, I worked on the master graphic and templates for different materials, in-app banners, social media, and online marketing. I also gave art direction for all the applications of the campaign.